When organising an event, it is important that it is conceptualized well and has that visual appeal to keep the audience hooked throughout. Organising an event includes numerous things right from planning the agenda, arranging for speakers, food and beverages, communication collaterals and the list goes on. Perfecting these will only make your event successful.
However, there is one more very crucial element – social media, which you must really master to get the most of your event. An engaged and happy audience will always ring praises about your event in quite a foreseeable future. In this era of social media, visual content holds a lot of importance, as human beings are known to digest visual information a lot better than textual information.
If there is something that is visually-appealing, keeps the audience engaged and helps you gain insights into what they think about your event – it is the Social Wall.
What is a social wall?
A social wall, also known as a social media wall, live wall or a social feed wall, is a real-time wall that displays social media posts on digital signage or screen. The content on a social wall is continuously generated by a social media aggregator based on the pre-defined criteria of keywords, hashtags or mentions of/from specific users.
You also have the option to moderate the content of the posts before they are put on display for the audience. Through the social walls, you can also encourage the audience to participate in the conversation and can only help boost engagement levels.
There are numerous social media aggregators like Aggreto, Tagboard, Olapic, Pixlee, etc that can help collate updates and posts from different social feeds.
Four reasons to use a social wall!
1. Audience engagement
Everyone loves some form of visibility and a social wall does just that by featuring the posts made by users on the big screen. The attendees can post their views on any given topic to interact with others on a broader level. Through an increased number of discussions, the attendees will remain hooked throughout the event. As an event organiser, it will take a huge burden off your shoulders, if audience engagement was a worrying factor for you.
2. Event publicity
There cannot be a better way of generating buzz around your event. When the event attendees share their thoughts and experiences with relevant hashtags, their posts are also visible to their network, which helps your event get highlighted on a broader level. This organic method of generating publicity around your event can help increase your brand awareness and engagement much beyond the scope of your target audience.
3. Authentic content
For any brand, it must have a good amount of user-generated content that is authentic and without any bias or prejudice. Through social media walls for events, the attendees can share their reviews, experiences, and visuals of your event. This will help you get a lot of authentic user-generated content that you can use later for marketing and branding purpose as well.
If you are someone who is organising an event with a tight budget, this can be a great way of generating some funds that can cover your event costs. You can allocate a premium space for your sponsors to make them happy and also raise your brand visibility by showing it to the world on how other brands trust you.
Choose a best social media aggregator
There are numerous social media aggregators with varied functions and benefits, which collate content for social media wall for events.
- The most important criteria you must consider when selecting a social media aggregator must be the ability to moderate the user-generated content. This can help prevent inappropriate content from getting displayed on your social wall.
- The next important factor is the reputation of the social media aggregator, as not all of them can access the content of all social media networks.
- A social media aggregator with analytics function is also important as it will help you analyze the engagement levels of your event based on various parameters.
- Lastly, make sure that social media aggregator can brand the content that you will display on the social wall. This can be a great value not only for your organisation but also for the sponsors.
If you have decided to use a social media feed wall for your next event, make sure you have all the logistics in place to facilitate the installation of a social wall. This will include the availability of projectors or digital signage and the availability of the right people to manage the user-generated content that will be put up on social walls.
Now, what are you waiting for? Try a social wall for your next event and enhance the audience experience. You can start with Aggreto.