Hashtag has played a significant role in social media over the recent few years and continuously they are playing their roles. Hashtags have been a highlight of social media networks like Instagram, Twitter, Instagram, Pinterest, Tumblr, etc. It is commonly used by businesses and users to support their content on social media platforms.
Brands actively using hashtag for their social media campaigns by creating a custom hashtag. It helps brands to keep every post and conversation in a grouped format on social media. Brands and marketers also use it as an opportunity to attract the audience towards their product or service, where they can spread their content, news, promotion, and alerts on social media with the brand hashtag.
But complete performance analysis of hashtag is also a required task for brands and tough too. For any brand, it is vital to know their relevant customers. So, hashtag tracking is one such method that helps this purpose for marketers.
Best Hashtag Tracking Tools for 2019
We have accumulated 8 hashtag tracking tools that would allow marketers to design a more personalized, effective and creative marketing strategy for users of the digital spectrum.
RiteTag is a part of RiteKit and is a tracking and performance measurement tool for hashtags. It analyses which hashtags are trending and performing better.
RiteTag has a useful analytics tool that shows diverse data statistics like popular accounts using hashtags, new trends, tag sets and much more providing maximum ease and effectivity.
Also, the hashtag strength identification feature provides a comparison of hashtags, showing which hashtag is performing better and it does this through color indicators.
Also, read: Best Tools to Embed Live Twitter Feed on Website
Hashtagify has features like trend analysis, user engagement, hashtag keyword cloud, and relevant hashtag suggestions for you. Further, Hashtagify can conduct research and recommend the best hashtags for your business.
Hashtagify is a great tool for intelligent hashtag marketing dedicated to Twitter. It also provides trending hashtags for Instagram and Twitter distinctively.
For marketers, It is a great tool as it has both tracking and analytics integration which enables better hashtag performance and engagement.
Hashtracking, as the name suggests, is a simple and easy to use hashtag tracking tool that provides real-time hashtag tracking and performance analytics.
And for free members, it provides historical performance analytics. The reports for hashtags tracking can be created in a creative way to make it more visually attractive and easily understandable.
Further, you can also create display names for hashtags list for better management.
The key thing about keyhole is that it has a dashboard that displays essential hashtag performance metrics such as impressions, reach, most effective, best ones, location, demographics, and sentiments.
It further provides a media tab for visual content related to the monitored hashtag. A streaming tab for a list of posts sorted with the engagement rate, location, and sentiment.
And an influencers tab for identifying key influencers engaging with the hashtags.
The best part about Twubs is that it provides you the option for registering a customized Hashtag for your use. And this acts as a protection for any copyright or legal claims for using Hashtags.
Its customizable feed allows you to make hashtag discoverability easier and gather its vast uses. The social landing page from Twubs allows the users to communicate with you using your customized Hashtag.
TweetDeck is a dedicated management tool for Twitter accounts and was acquired by Twitter at a later stage. TweetDeck allows you to access multiple accounts from a single tool.
From here you can track and manage the performance and engagement of your hashtags. It is a totally free tool through which you can track various hashtags and campaigns.
This tool allows you to track hashtag performance on different social platforms and that helps in better overall monitoring and analysis. Brand24 includes both Hashtag analytics and tracking.
You can identify the popularity of your Hashtag on social media, find key influencers, analyze campaigns, and measure reach & impressions. The real-time hashtag tracking though is available after subscription.
Social media performance analysis is a crucial aspect for your business and tracking hashtag performance helps immensely in identifying the right target audience, event marketing opportunities, brand awareness, and your marketing campaign performance.
These hashtag tracking tools are the best ones out there to help you monitor your brand’s image, performance and increase your conversions through analysis.
So, pick the best Hashtag tracking tool and get going.