“Event attendees are the best marketers for any event.”
It is really a tough task for event planners and marketers to keep their audience awake and engaged, throughout the event. Here live social media wall comes for our rescue. This is very obvious that a live social media wall plays a key role to create all-important buzz and boost audience attendance at any event.
Many event planners use social wall to take their event engagement to the next level. Using a live social media wall at event is an ideal way for collecting all social media posts and display at one place.
A beautiful live social wall perfectly integrates your hashtags, events, brand, and social media strategy. It has proven it’s worth in maximizing audience engagement and interface. It not only increases engagement also helps to build trust among event attendees for brands.
To create a perfect live social media wall for event you need to choose the best social media aggregator tool. Social media aggregator tool basically helps you to collect and curate all social media feeds of various social networks. And give you the capability to display those feeds on any digital screen or in other words on the social media wall.
There are various ways through which you can use a live social media wall for events to get optimum result. So, here are 6 top most tips to help you make the best use of social wall at your next event to make it a grand success and something to be talked about for a long time.
1. Collect And Display User-Generated Content
According to the survey on millennials, they believe that UGC is 35% more memorable than other media, and 50% more trusted.
Showcasing user generated content is an ideal way to generated hype and builds trust among attendees. Run a hashtag campaign, create a unique and eye-catching hashtag that completely relates to your brand event. Social walls are the most innovative way to make any event interactive.
Encourage the audience to use your event hashtag with posts or tweets. Create a social wall and display all user-generated posts on digital signage during the event. Whenever people and brand followers use your brand hashtag in their tweets or on Instagram in their photos, it will automatically display on the big screen through social wall.
People will do it because through this they will get the opportunity to be in the flashlight for a few seconds and it will defiantly give joy to them. And they feel their opinions and experiences appreciated by the brand as and when their posts get displayed on the live Social Media Wall during event. Hence the need of attention is achieved by you as well as by the attendees of your event.
2. Showcase Your Branded Content On Social Wall
All brands and businesses want to distribute information regarding their products to maximum people and in the minimum given time. Displaying branded content through social media wall will help brands in achieving that goal. With the help of this, your branded content will be entertained your entire guest at the event.
Connect your twitter feeds, Facebook page, Instagram to live social media wall and keep updated your guests with your latest and official news, notification and announcements. Like this, your post won’t go unnoticed. Use social wall to make announcements like prize winners, next speaker in line, Q&A poll etc.
3. Give A Special Space To Your Sponsors
Attract more sponsors, do it by using a live social media wall at the event. Give a special space to your sponsors during event and showcase their social media posts of facebook, twitter, Instagram, youtube and more on the big screen through a live social wall.
This is one of the best ways to lure sponsors to your event. This will entertain your attendees and will impress the sponsors as well. This process ensures that you get the maximum thoughtfulness of people as social media wall contains charismatic, related to the topic of social content.
4. Share Your Speakers’ Content
We always have many talented speakers at our events. Listing them up in order and displaying that order on social wall would be a great idea as attendees would never miss out the session of their favorite speaker. Connect your speaker’s social media handles to your social wall and display your speaker’s brand or event-related content on Social displays during the event.
Through this, the popularity of the speakers will also increase. Your speakers will thank you as more people will recognize them and will follow them on their social media accounts.
5. Show Industry Related News
If you are hosting a fashion event or tech event or any type of event, one of the best ways to mesmerize your attendees is to provide them industry related content in an attractive way. So that they get to know about all the trend in that particular field. You can provide the information by displaying it on the live social wall. People like to watch and read engaging content that’s happening around the world in real-time. This will increase the enthusiasm and the interest of your attendees. Well, at least, it will give them a reason to avoid stick their Smartphone and encouraged to interact with your event.
6. Display Or Run A Q&A Social Wall
We all love the game of question and answers. Using the live social media wall for displaying a social question answer round would be an innovative way to draw the attention of all the inquisitive minds present at the event.
Forget the days when each and every single guest waited for their number to ask a question during the conference. Run a social Q/A during event/conference and request your audience to ask any question through Twitter using your handle or hashtag and display the best question on big screen using social walls. Moderate all the questions and showcase knowledgeable questions only, so the audience can learn more. This way can help you to trend your hashtag on Twitter and earn more user-generated content for your brand.
Best Social Media Wall Alternatives
Here are some of the most popular social wall platforms and their alternatives you should try. Have a look:
Tintup – Tint allows you to aggregate social media posts. You can display them on a big screen and also on your website.
Aggreto – A powerful UGC platform, it lets you aggregate and displays social media feeds during events and on your business website.
Walls.io – Walls.io is an easy-to-use social media wall that allows you to collect, curate and display content from multiple social media platforms.
Juicer.io – It is powerful for marketing and increasing customer engagement. It allows you to pull together all your social media channels in a customized way.
Tagboard – Best for generating buzz during event. It helps you to collect all social media posts for your event.
Here we have shared with you all the six and most innovative ways to turn an ordinary event into a successful one. These social wall ideas can boost any event and generate huge buzz. So, what are you waiting for? Use a live social media wall for event and take your event to the next level.