Why You Should Use an Instagram Wall for Events

Event Marketing

Creating an interactive experience for your audience during an event is very important to boost engagement levels. An engaged audience will remain hooked throughout the event, which can be very vital for the success of your event. In this digital age, Instagram wall for events are one of the best tools that are visually appealing and help keep the audience engaged.

Instagram walls help aggregate content from Instagram which can be put to display on digital signage or any big screen. The content on the Instagram wall can be continuously generated with the help of an Instagram aggregator that can function on specific criteria like hashtags, handles, tagged or mentions of/from specific users. With several social media platforms available at your disposal, choosing the right one for your next event could be very important. According to research studies, Instagram offers 25% higher brand engagement as compared to others. 

Instagram feed wall event

An Instagram hashtag wall can help you display all the posts with your event’s hashtag that can be a great way to increase the participation of the audience at your next event. Displaying the posts on your live Instagram wall can also encourage other participants to share their posts about their experiences. These posts will also be viewed by their followers, which will lead to an even higher level of engagement for your event. You can further make the event more interesting and happening by organizing a contest and displaying all the entries together on the wall.

Also read: Why Event Organisers Should Use a Social Wall for Events

How does an Instagram wall work during an event?

#1. Add content

You can add your Instagram account’s feed as the information source and collect the user-generated content with the help of a hashtag using a social media aggregator or Instagram aggregator tool.

#2. Use moderation

Once you set up your Instagram account or hashtag as the information source, you can take charge of all the content that is generated. With the options for moderation, you can control and remove any unnecessary content or block users who violate the posting guidelines.

#3. Control flow

You can also choose the order of mentions appearing on your Instagram wall for events, either the latest or most popular mentions.

#4. Design Instagram feed

The look and appearance of your Instagram wall can be customized with a suitable display theme. You can customize Instagram wall for events by adding your logo, banner image, ticker, or updating card style, font style, etc.

#5. Display on big screen

Set up the digital screen at event and display Instagram hashtag feeds on it. Show audience posts on a big screen and encourage more guests to share their pictures of event on Instagram with your event hashtag.

Benefits of using an Instagram wall for events

1. Communicate your brand story

Displaying about your brand and its products or services can be done most aesthetically with the help of an Instagram feed wall. A continuous stream of fresh content, including user-generated content, can help your brand drive sales with social proof. The audience is sure to engage and connect with your brand.

2. Improve audience engagement

An interactive Instagram wall that will continuously stream posts will also attract the attendees to share posts about their experiences. These posts will also be seen by their followers and extended network, which will lead to an even higher level of engagement for your event. You can further make the event more interesting and happening by organizing a contest and displaying all the entries together on the wall. This will be a great tool not only to boost engagement levels but also improve your brand awareness.

3. Build brand loyalty

The best way to build brand loyalty can be done by generating user or influencer content. This content can also be viewed by their network, which further helps to increase awareness about your brand. You can identify some of the most loyal customers and influencers to develop a relationship with them and further motivate them to become loyal patrons of your brand.

4. Increase conversions and sales

The user-generated content is the most authentic content for your brand that can help you turn your followers into customers, thereby leading to increased sales. It is a common tendency for human beings to purchase a product or service that other people have liked and enjoyed. In the online world, reviews and recommendations do influence buyer decisions.

5. Capture event from every angle

Yes, capture your event from every angle. Sometime one photographer couldn’t able to capture all the moments during an event. So, Instagram wall allows you to collect event pictures and videos from all around the corner with the help of free photographers (your guests).  Use these pictures for your next event as well.

Make a content plan to communicating with your audience

One of the important factors that will contribute to the success of your next event is social media marketing and how you can build engagement about your event with the help of event-related hashtags. You must ensure that you make a content plan to ensure there is a structured way of communicating with your audience. Your content plan could be divided into three stages.

1. Pre-event content

Generating awareness about your event is important which can be done by announcing key speakers and information and offers about ticket sales. Your pre-event content must be tactfully-worded and enticing, as that alone will help you fetch quite a lot of participation.

2. Event content

During your event, you can publish the content that was planned. This could include welcoming the speakers and attendees, detailing agenda and other key highlights about the event. Remember to always have a plan B in terms of additional content, in case some things don’t go according to the plan.

3. Post-event content

You can summarize the happenings of the event by highlighting key moments, taking feedback from participants, spreading information about your services and future events. These are your final moments of engaging with the audience, so make sure you leave a lasting impression in their minds which can motivate them to revisit your brand its products and services.

With user-generated content holding much importance, you can get your content created with the help of the speakers and your potential attendees to increase the reach and engagement of your event on Instagram and other social media platforms. It is vital to note that the algorithms of many social media platforms give more weight to individual accounts over business accounts. Once the event is over, you can use Instagram wall to analyze and find out the most popular content and most influential participants that can help you find influencers with whom you can connect in the future. Show some appreciation to the most popular content by reacting and adding comments to their posts.

So make your next event engaging and give a wonderful experience to your audience by using a live Instagram wall for events that will improve awareness about your brand, help build loyalty, lead to conversions and ultimately sales.

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