Twitter and website content management often go hand in hand. Cross-promotion of content takes place in a variety of ways between the website and Twitter. Methods like, embedding and displaying the Twitter feed on the website are highly popular. Every brand and business is looking for a way where they can showcase their user-generated twitter hashtag feeds on website and can generate more trust among website visitors.
If you also are looking for a way to integrate Twitter on website then here we are recommending 6 unique ways in which you can integrate Twitter and display your live Twitter stream with your business website.
1. Sidebar Plugins & Widgets
Integrate Twitter on the website via sidebar plugins and widgets is one of the easiest ways among all the multiple ways available to do this. This can be done in several ways depending on the content management system that the business is using.
Tweet widgets effectively promote your content. When a blog post, article, video or picture resonates with a website visitor, then the tweet widget and plugin empower him to instantly share that piece of content on his social platforms.
Twitter sidebars can be used excellently to make your website look attractive. The sidebar shows to your followers the recent Twitter activity that your brand is doing and the engagement and conversations with fans and followers, all of this centralized on your website!
All this gives your website visitors a glimpse into your Twitter activities and the type of content you commonly tweet about. If your tweets consistently provide valuable updates about your brand, its products and services, events and beyond, then it is right to display them on your website and keep your fans updated via the website directly.
2. Twitter Conversations
Another effective way to integrate Twitter on your website is by allowing twitter conversations and comments to show up on the website. The Disqus Commenting System is perhaps the most popular tool that’s used by businesses for this. It can be installed on your WordPress blog and can easily replace the default commenting system built in WordPress. Disqus allows visitors to sign in using Twitter and optionally publish their comments on Twitter.
Commenting systems like Simple Twitter Connect can also be used in place of Disqus. It allows visitors to use their Twitter credentials to comment and then shares those comments on Twitter. It’s a lightweight solution than Disqus, but less feature-packed.
Twitter comments are a great way to let the conversations go on all in one place. It also increases your comment count which boosts more conversations around your content.
3. Embed Individual Tweet
By embedding tweets on the website, you can easily display them in the most classic manner. It is a great way to showcase your content, widen your reach and grow your social community. In a few simple steps, you can easily embed the tweet on your website:
- Click the down arrow icon located within the Tweet.
- From the menu, select Embed Tweet.
- If the Tweet is a reply to another Tweet, you can uncheck the Include parent Tweet checkbox to hide the original Tweet.
- If the Tweet includes media, you can uncheck the Include media checkbox to hide photos, GIFs, or videos displayed alongside a Tweet.
- Copy and paste the code provided into your blog or website.
The embed code received above can be used to display tweets of every type, including ones with photos and videos. Conversational tweets can also be displayed with the embed code. The reason we recommend embedding individual tweets on the website, simply because you want that tweet to have a lot of extra life. The popularity and engagement of tweets die down very quickly on Twitter and only pinned tweets receive extended engagement.
Hence, you want your tweet to stand out for weeks or months. Consider that you’re promoting a newly launched product or promoting your business service, you will want to push its promotion down your audience rigorously with tweets.
Hence, by embedding an individual tweet on your website, you are ensuring that it gets further engagement, views, reach, and clicks because it’s promoted through Twitter on your website thus ensuring a definite reach to the target audience.
4. Embed User-Generated Content (Hashtag Tweets)
It is the best way to display live Twitter feed on your website. UGC is an important factor when it comes to building trust among people. UGC refers to user-generated content, where consumers generate content in the form of reviews, tweets, feedback or share their experience on social media using brand-related hashtags.
Embedding UGC on website is a trending concept for businesses. Brands are actively adopting this technology to take their influence marketing on another level. User-generated content empowers businesses to elevate their business marketing and generated more talks around their brands.
You can also embed your user-generated content or hashtag tweets on your business website and can increase user engagement. In a few simple steps, you can easily embed live hashtag twitter feed on your website:
1. Use a Twitter aggregator tool,
2. Add your Twitter hashtag as a source on that tool,
3. Collect your all tweets or UGC at one place using the Twitter wall,
4. Integrate that Twitter wall on your website using embed code.
Using these twitter aggregator tools, you can also embed your branded content on website. Simply add your username as a source and collect your profile tweets in real-time.
5. Auto-Tweet New Blogs
Another exemplary way to integrate twitter on your website is to connect them to automatically tweet whenever you publish a new blog post. Many business owners do this and connect their blogs and Twitter streams.
However, with auto-tweeting, there sometimes is a lack of ‘human touch’ and many users are turned off by this approach, leading to reduced engagement, lower follower count and more. Automated tweeting often comes off as impersonal and lacks authenticity, quite similar to spam.
Here, keeping a balance between automated tweeting and authentic, manually created tweets can be an effective strategy. Automatic tweeting of your blog posts on the website can easily keep your regular followers informed of your latest Twitter activities.
6. Twitter Follow Button
This again is an easy approach to integrate Twitter and business websites. Align your website and Twitter handles to make it easy for your website visitors to follow you on Twitter. With a Twitter follow button on your website, you can easily direct your visitors to follow you on Twitter. Unlike a simple, linked Twitter icon, the Twitter follow button allows visitors to follow you on Twitter with one click, without having to leave your website.