Marketers are increasingly incorporating User Generated Content into their brand marketing strategies owing to the amazing benefits that UGC brings along.
Come, let’s have a look at major ones of those many benefits.
1. Builds Stronger and Healthier Customer Relationships
UGC has the tendency to tap into the ego of the customers and help you inculcate a stronger and healthier brand-customer relationship. In fact, according to a study, 61% of more user engagement is experienced by the brands if UGC is an integral part of their marketing campaign. UGC is one of the most trusted parts of website content. All this leads to a better, well-communicated and well-driven brand-customer relationships.
2. Boosts Revenues
Budget crunches are one of the very common marketing challenges. By outsourcing content creation to your customers through UGC campaigns, you’re not just ushering in user trust and increase in brand credibility but also saving a lot on the financial end. Incorporating UGC is not just cost-effective but also revenue-generating. UGC creates a buzz around your brand which leads to people buying your products/services. What could be better than that!
3. Begets Customer Trust
UGC is both transparent and compelling. It fetches trust from all sections of demographics. It’s because the origin of UGC lies in the very fact that users love your brand, hence, they created content displaying their experiences with your brand. So, what could be more trust-magnetizing than that? People also trust user-generated visuals more than any brand text or photoshopped images owing to the objectivity UGC carries along. Hence, incorporating UGC into your marketing strategy helps you earn customer trust.
4. Expands Your Social Reach
Social media platforms are a great source for discovering user-generated content for your brand. So, when you mainstream UGC as an integral part of your marketing campaign, you are indirectly opening the floodgates to your social profiles where users readily engage with you. This helps you to expand your social reach and multiply your social influence overall across multiple social media channels.
5. Reinforces Credibility and Authenticity
Credibility and Authenticity could be the synonyms for user generated content. What could be more credible and authentic than a content created by your brand-loving genuine users themselves? You obviously cannot buy your users. Hence, whatever they say or post about your brand is cent percent untempered and real. This is the reason why user-engagement is enhanced by almost 28% when your marketing is UGC oriented.
6. Impels SEO Values
UGC is a great aid in optimizing your overall SEO efforts. It not only puts you right in front of your potential target audience but also helps to increase your overall organic reach. When your users mention you, tag you, and put a backlink leading to your website in their blog posts, it directly helps you improve your SEO ranking. Relevant mentions of your brand’s official website help you to crawl up the charts of SEO ranking.
How User-Generated Content Help Brands To Increase Authenticity
User-Generated Content helps your users to feel a real human connection with your brand as it the content created by people like them in the first place. This brings along authenticity and credibility to your brand.
Customers have grown tired of the redundant brand content and paid celebrity endorsements. Authentic user-generated content for brands is what customers respond to.
User-Generated Content brings your customers in the spotlight and makes them an integral part of your brand’s marketing campaign. This makes them feel valued and acknowledged which creates a personal connection between the brand and the customers. When customers are in the spotlight of your brand’s content then this breeds more UGC for your brand, thereby encouraging more engagement and thus more purchases for your brand.
Do you remember RYU’s #WhatsInYourBag UGC campaign? It is a great example of how a brand can employ user-generated content marketing to enhance more user engagement by encouraging customers to submit more content to be displayed as part of your brand content as part of a competition or giveaway. Competition based user-generated content marketing gives your brand an ultimate and wide exposure through means of social media platforms and others.
One awesome way of structuring a loyal customer base is by displaying user-generated images and videos as part of your advertising campaign. The overwhelming response and amazing support that UGC gets from the audience are just so intriguing. This form of marketing is inexpensive and authentic which helps to create a strong community base.
Today’s digital landscape is not an easy space to survive for thriving brands. When you provide multiple touchpoints to your customers, it helps you improve the overall brand experience, build a unique identity and engage community actions with your brand across various platforms.
Many big brands like Coca Cola, Netflix, Apple have successfully engaged its users with successful UGC campaigns. So, what are you waiting for? Incorporate UGC in your marketing strategy and turn your customers into brand advocates.