In 2015, Adweek posted an article “Influencer Marketing is the Next Big Thing” and said, “As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.”
Then in 2017, Search Engine Land published an article and declared that “Online ratings and reviews are a form of word of mouth, which is the most trusted source consumers consult before buying.”
Powerful User-Generated Content Tools
With all the helpful data given above, you must now be completely convinced about incorporating UGC in your marketing strategy. But how do you do that in the first place? All you need is a UGC platform to leverage UGC for your marketing strategy. Here is a list of the best UGC Platforms that lets you maximize your marketing campaigns ROI.
Come, let’s have a look at each.
1. Tint – UGC Everywhere
Tintup is a really powerful and trusted UGC platform that allows you to discover, aggregate, curate, moderate, and display user-generated content to your audience in a really customizable and engaging manner. It is a really good tool if you wish to display social proof to your audience and inculcate user trust in your brand.
2. Aggreto – Display Social Media Stories
Aggreto is one of the most amazing UGC aggregating and display platform. It aggregates user-generated content for your brand from multiple social media platforms like Facebook, Twitter, Instagram, and many others. You get amazing moderation and curation features which allow you to filter irrelevant content from getting displayed. The customization features allow you to enhance the visual appeal of your aggregated feeds. You can embed it on your website or display it live in the events. This way you get to display live user-generated content to your audience and gain their user trust.
3. Curalate – Make Social Sell
Curalate is a visual commerce platform that allows you to make your e-commerce business flourish and grow. It simply makes you social sell. It helps you to set your online shop by allowing you the functionality to embed shoppable posts by leveraging user-generated content. If you are an E-Commerce platform, Curalate might be the perfect fit for you.
4. Yotpo – Visual Marketing
Yotpo is a commerce marketing cloud solution that offers the most advanced solution to benefit from customer reviews and profit your visual marketing strategy. Its effective AI technology allows you to collect customer reviews and Q&A across your every marketing channel. It gives you the functionality to build on-brand loyalty & referral programs, and showcase customer images and videos.
5. Olapic – Visual Commerce Platform
Olapic is a highly engaging visual commerce platform that lets you utilize user-generated content from multiple social media platforms to help you achieve a high performing visual content approach optimized for every touchpoint.
6. Pixlee – Influencer Marketing Platform
Pixlee is a UGC marketing platform. It helps you create an engaging shopping experience and build trust. It helps you put customer stories at the center of your marketing strategy. It also gives you the functionality to curate and optimizes your content performance. It also gives you a full analytics feature to measure your marketing ROI.
We have covered all the possible information about User Generated Content in this article. Now it’s confirmed that in coming years, UGC will play a vital role for brands in their marketing efforts. So, what are you waiting for? Explore the above mentioned best user-generated content platforms and take your marketing to the next level.